drinking for a cause: how 10% of your wine addiction helps the planet

at our core, we believe in making gulpable, smashable wines that don’t just taste good but also do good. when we started thinking about what we wanted don’t tell mum to stand for, our purpose became quite simple… 

we love wine. we love the land it comes from. and we want to make sure that both continue to thrive for generations to come. mclaren vale is our home, and it’s got a pretty special place in our hearts. the region has a rich history and diverse ecosystems that need us to care and advocate for them. so, we’ve committed to giving 10% of our profits to projects that are actively working to restore and revegetate the land around us. we’re not talking about some big abstract initiative. we’re talking about real, grassroots projects that help restore and protect the land we work on — and with every bottle you crack open, you’re helping make that happen. it’s a simple way to give back while you kick back.  

how it works: 

every time you pour yourself a glass of our wine, you’re not just enjoying great juice — you’re also helping us give back to the land that makes it all happen in the first place. the funds we donate go directly into local biodiversity projects that focus on removing invasive species, planting native trees, and improving overall biodiversity. these projects help to regenerate the land, boost local ecosystems, and ensure that future generations will still be able to enjoy the beauty of mclaren vale. 

how you can get involved: 

every time you grab our bottle off a shelf or place an order you’re directly supporting these projects, but there’s also ways to get involved with the revegetation projects themselves. check out our socials for updates on how you can volunteer, donate, or get your hands dirty. in landcare, many hands does really make light work, so we will welcome help with open arms! If you aren’t located in south australia and want to get involved with reveg locally, reach out and we can recommend somewhere for you to get involved! 

lets drink to that: 

we can’t wait to be able to cruise through our region in 10 years time and look at the difference we’ve been able to make through just sharing wine with the world. cheers for making this all possible.